Different industries and different products have a definite life cycle that is ushered in with an idea that grows from a seed to a full blooming business only to eventually wither and die.  There are exceptions like the giant Redwoods of California that break with tradition and live for thousands of years.  In our own short life times we have witnessed this cycle with major products.

When I was a teenager 8-track tape decks came into vogue.  A person could take his car into the 8-track store in West Monroe, Louisiana and in an hour and a half you could drive out with a new Munce tape player hanging from the dash connected to four speakers that had been installed in the doors or beneath the dash.  The industry exploded and while you waited to have the deck installed you could scan thousands of 8-track tapes that carried toons from hundreds of musicians.  Later the 4-track tape was introduced and the industry expanded.

As the industry reached its’ pinnacle it was quickly replaced with the smaller and higher quality cassette tapes and the introduction of the Walkman.  Cars and trucks came from the factory with cassette players installed and the 8-track player disappeared.  Then the CD discs took over and replaced the cassettes and today we are watching MP3 players and touch pads challenging the CD industry.

All of this evolution took place over a mere fifty years and we have witnessed this in many other endeavors such as the VHS player to the streaming video we have today; stick welding in industry changing to automatic welding; rotary dial phones to digital phones to wireless bag phones to the iphones we have today;  change is constant and icons of our society disappear over time.

One representation of the American fiber is the good ole News Paper; rolled paper arriving daily or weekly and brought to us through the mail or by a person tossing it from the window of a car in the early morning hours.  Many years ago it was a paper boy on his bicycle making money in his after school job that delivered the news to us.

The news papers was used to light the flame of democracy in our fledgling nation.  Benjamin Franklin was a publisher and writer.  The news paper was the single most important source of information for our country.  It carried stories of war and peace, of entertainment and history and how amazing it was when USA Today began printing in color and we could see images in living hues instead of black and white.

We also found other uses for the paper.  If a dog did wrong then a quick pop on the nose from a rolled up paper could be expected.  Many a read paper found itself lining the floor of the parakeet cage and when winter arrived a rolled up paper kindled many a fireplace.  Yes, the paper had multiple lives in our society.  Unfortunately the paper copy of the news paper is going through a transition that threatens the future of our historical landmark.

Internet and digital publishing are major threats to the hard copy newspaper.  The competition is unique and quit large as we transition to music, books and news available on one small electronic device.  Major papers such as the Rocky Mountain News are disappearing and a list of ten papers that are in trouble has recently been identified.  Leaders in the industry such as the Boston Globe and the Miami Herald are on the list.  How sad as we watch a major thread in the fabric of our nation dissolve and disappear.  But alas there is some salvation and like a beacon from the past the newspaper will survive courtesy of the small town community focused newspapers.

Our local communities in Union Parish are fortunate to have two well-focused papers.  This is at a time that the much larger Monroe paper is evaporating as it shifts its focus on digital publishing while minimizing news in its’ printed edition and at the same time encouraging its’ readers to move from paper news to digital news.

The local papers around the country have been with us since the founding of our country and it appears that these papers will be the torchbearer for the industry.  At a time that we are experiencing technology advances at an exponential rate it is comforting to revert back to a slower time and sit down with a cup of coffee and enjoy reading about our communities in one of our local newspapers. The local newspapers are the Redwoods of the printed news industry.  And we will still have something to pop the dogs’ nose with.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s